Santa Ana Winds FC get a new logo… and?

Saint City Soccer

The Santa Ana Winds Football (Soccer) Club, formerly of the National Premier Soccer League, have resurfaced with a much-improved, and sorely needed, team crest. But they still don’t have a home field in Santa Ana proper. Instead, this team plays some of its “home” games in Aliso Viejo. And the team still doesn’t have its online presence down. Their dot com is inoperable and there’s no Twitter account. It’s shameful. Why re-brand if you’re not going to set your brand to market? The point is to project it and have a presence, make a mark, get on the map, get on the radar.

Santa Ana is flooded with soccer leagues, seemingly all competing with each other for fields. Santa Ana’s Parks & Recreation Director Gerardo Mouet said that these leagues tend to fight over Santa Ana’s Soccer Complex at Centennial Park, for example.

Because of this lack of organized soccer…

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