Everyone somehow either directly or indirectly contributes to the profiting on culture, be it either as a consumer or a seller, or both.
Why then, do people who organize cultural events attempt to shield themselves and their events by saying that they’re not contributing to, capitalizing on, or selling culture?
Everyone contributes, and it doesn’t matter if it’s high or popular culture.
No specific culture or ethnic group is exempt from this. What event is not used as an excuse to sell, sell, sell? How is St. Patrick’s Day different from Cinco de Mayo or Easter from Christmas or from Día de los muertos?
These are all excuses to sell either Easter eggs or sugar skulls, or whatever there is no difference.
And of course, we live in a country that allows for capitalizing on culture, whether it be the selling of fattoush in Anaheim’s Little Arabia or at Canter’s Deli on Fairfax, or any Spanish deli or you name it.
How then, can anyone say that Día de los muertos in Santa Ana is not being sold? That is the very first impression I got from it last year, when it grew into an event for capitalizing on. Yeah, I remember what it used to be like years ago; It was more about the altars, but last year’s event grew into this monstrous event and excuse for selling culture.
My only question is why not call it what it is? Is it because it’s taboo for communists to admit that they’re capitalizing on anything?